| Influence Tactics
Drop the HARD SELL! Use subtle influence - not coercion to get your ideas across to bosses, buyers, vendors and co-workers.
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Subtle, Ethical and Practical Persuasion and Influence Tactics.
Having problems selling your idea? Do you have a "great" product
or web site but a poor close ratio? Do you feel you are being manipulated?
Don't you just HATE the feeling of being SOLD or manipulated.....?
How To Influence People
I help employees, executives and others to understand what influence tactics are used to persuade people to make favorable decisions. This knowledge results in more win-win agreements. Easy to say, not so easy to teach and implement! I do that by conducting on-site workshops, one-on-one coaching and meeting/conference keynote talks.
 I have been in my own business since 1988. Selling, consulting and internet marketing. No, I am not rich, but I have made a pretty good living all these years.
I have had some great successes and my share of failures. One thing that my past employers (NCR, 3M, VTech and Wang) taught me is that people buy for emotional reasons and justify with logic. Once I "got that" I started to study what makes people decide. What makes them want to buy - willingly and with no "sales" pressure.
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Ingvar, it is so funny because I knew about how people use all the tactics you mentioned in your e-book to get us to "buy" but it wasn't until I read your e-book that it really hit home. Your e-book is worth more than $27! I have purchased programs that cost me over $200 that did not do me or my web site any good. Thank you for putting the info together so that I could read it quickly and put it into practice right away. Karen
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Skip the rest - Take Me To The Order Page!
Bonus Reports:
Useful Tips On Persuading People
Website Credibility Checklist - is YOUR website credible?
Guide To Blogging For Cash
AdWords Made Easy
(I added a bonus report - Useful Tips On Persuading People / Website Marketing Basics.)
Most leaders agree that poor communications is often the cause of mediocre results in an organization. How we communicate to and influence others often dictates our success.
We need to influence others to our way of thinking and also - equally important we need to understand and recognize when others are trying to coerce us into complying with their requests. Surprisingly, these tactics are widely used but few people understand them.
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There are only a dozen or so psychological social influence triggers that makes people comply - willingly. These are often subconscious, we don't even know we are being influenced. It just happens. Or we can make it happen to others. Is it coercive? Not if it benefits both parties and the techniques are user with integrity and honesty. But often, that's not the case.
These persuasion and influence tactics are the very same strategies used rightly or wrongly by advertisers, marketers, multi-level organizations, powerful managers, CEOs, churches, cults, con artists, sales people, politicians, media and others wanting to manipulate the way we think or act. The tactics are a two-way sword. Use them with discretion - but I think people ought to know about them.
Why do you need to care about these powerful, indirect influence factors?
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| You will significantly improve your ability to influence others
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| You will recognize when these influence tactics are used against you
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Ok, this is getting LONG.... Here's a page with lots more information and comments.
Skip the rest - Take Me To The Order Page!
Bonus Reports:
Useful Tips On Persuading People
Website Credibility Checklist - is YOUR website credible?
Guide To Blogging For Cash
AdWords Made Easy
100% Satisfaction Guaranteed.
"I got the book. Excellent comments! I have a lot of work to do in order to apply the principles that you have mentioned. I really have the feeling that these will be of great benefit. I am really excited about the suggested changes, and can really see the value of what you are talking about."
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Emotional marketing simply means you create strong emotions in your prospect. Creating an honest, internal desire to buy.
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