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Web Sites That Work
Using Influence And
Persuasion Strategies To Add Punch To Your Site |
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Have you ever wondered why some web sites
produce lots of prospects and sales, but most sites do not? Are
you happy with your results?
Customized Seminars, Workshops and Keynotes
The
Washington Chamber of Commerce Executives
recommends Ingvar
and his unique style of teaching to any organization.
Bob Green, WCCE Administrator
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Here's a
chance to learn exactly what to do to make your site a compelling one,
a site where people visit and stay - and respond to your offer. In
today's challenging environment where dot com companies are failing in
droves - you need to work smarter.
The presentations are researched and customized to
address specific needs of the target group. For example, Ingvar
recently spoke at the Canadian Education Centre Network's
international conference in Halifax, NS. The seminar had standing room
only, and was very specific as to what schools and colleges needed to
generate student interest on their web sites.
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Thank you for
delivering an informative and entertaining presentation to the
SMPS group. I appreciated your direct and to the point approach
that allowed us more time to learn from your years of experience.
Your research findings were very interesting, and useful. Many of
your suggestions matched what I have suggested in-house and was an
encouragement to me. Nola Coston, Casne Engineering, Inc. |
Designed for:
Anyone wanting better results from their
web site. Professional web developers will benefit by learning how to
create compelling sites for their clients, e-commerce executives will
learn what needs to be done to transform an unproductive web site into
a persuasive one.
This
is a practical, no hype, just
the facts session based on years of research and personal experiences.
Successes and failures. Lots of failures. He has tried it all. You
will learn what works and what doesn't on the web
This is your chance to get an edge on your competitors.
You already know how to develop cool sites.
But do you know how to make them compelling?
What makes people
buy on the Web?
An award winning web
site? Top listings on search engines? Cheap stuff? Nope. None of
that actually makes the visitor BUY. You can have 10,000
visitors coming to your cool web site and still have no buyers.
It happens more often than you think. I know because I work with
some of those webmasters. Here's the bottom line: people buy
because they are influenced and persuaded to buy.
The purpose of this workshop is to share with you the non-HTML
aspects of web design. Learn to use little known PERSUASION
FACTORS to make a site compelling.
We will discuss what makes
people buy from a web site. What emotional factors come into
play? Why do some sites attract visitors like flies, and others
gather cyberdust?
- Discover the single most
important reason people do anything on the web
- Use TOP psychological
influence strategies to increase response rate
- How to build credibility so
visitors trust you
- Most web sites fail to
retain visitors for more than 5 seconds – learn how to make
your site stick
- How you can use simple, but
seldom used design strategies that will create a big "WANT"
feeling
- Avoid the TOP TEN mistakes
most web designers make
Bonus:
A frank discussion on how to get visitors to your site. What
works and what does not.
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Your seminar
leader is Ingvar Grimsmo. Ingvar has over 30 years
experience in business. He has worked in senior
marketing/sales positions for companies such as NCR, Wang
and 3M. For the past 12 years, Ingvar has been a consultant
to businesses and government organizations. Recently he has
been exploring the e-commerce explosion. By researching
thousands of sites, good and bad he has developed a matrix
of factors that excellent and profitable sites use to
attract and keep visitors. He has documented his failures
and successes and shares them in an entertaining way. |
Ingvar is a dynamic and
entertaining speaker. Seminar attendees particularly enjoy the
interaction he is known to create between participants
Comments From Recent
Workshops
It's obvious your message
really hit their mark. You presented in a clear, no-nonsense
style that really connected with the audience who, in turn
connected with you through their questions.
Robert J. Noon, Executive Director - The Vancouver Board Of
Trade.
Thank you so much for speaking
at the Small Business Conference. We are very appreciative of
your support and involvement with the SBDC and you truly helped
make this event a success! We had over 2,000 attendees overall,
and the feedback from your seminars was great - good job.
Tom Dorr, Megan Watt - Small Business
Development Center - Western Washington University
Excellent presentation
today - you did a super job. You accomplished what you set out
to do - you answered the question "how can I help you?" The
problem solvers will always be winners. Once again, thank you
for a host of great ideas.
Iain Wyder -
Pilgrim's Estate Consultants
- Ingvar is a
very authentic person. I liked the interaction with
participants.
- I want to
know more. It was interesting from beginning to end.
- Ingvar was
honest, believable, realistic. He provided real information,
no hype.
- I liked the
simple, day to day examples used to convey the material.
- Ingvar is
dynamic, interesting and shows a depth and breadth of
knowledge.
- He brings a
lot of experience to the subject.
- Very
informative, inspiring, motivating.
- A lot of
information in a short amount of time.
- Quality
information I can take away and use immediately.
- Ingvar's
enthusiasm toward the subject made me pay attention.
- Great
information, I liked the informal presentation.
- Interesting
perspective on the way people think.
- Very open
and relaxed. I felt welcome and enjoyed the informal setting.
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