Despite the common assumption of an increased Americanization of Canada, there is actually a growing cultural divide, says Michael Adams, president of Toronto-based Environics Research Group and author of Fire and Ice: The United States, Canada and the myth of converging values.

This session will increase your competence in managing business relationships with Americans, giving you valuable insights into what makes Americans "tick".

You will find that most US business people are very motivated to make a deal. They are competitive, but easily recognise a great opportunity when they see one.

Your challenge is to present your service/products in such a way that they see it as a "can't miss" opportunity.