Influence and Persuasion Tactics

Ingvar Grimsmo is a leading expert on how to apply subtle influence

and persuasion tactics to obtain mutually beneficial agreements.

Ingvar says people like to deal with people, something we tend to forget in a corporate or government environment - where positions and titles seem to matter more. He has shared these concepts to a number of organizations including the US Navy Recruiting Forces and the Canadian Education Centre Network.

After a 20 year career as a sales and marketing professional in major corporations such as 3M, NCR and VTech he has been self-employed since 1988. "Self employment is where you realize what sweat is really all about…". He's had his ups and downs trying to convince people higher up on the food chain to hire him as a 'guru'. He soon found out that although his technical skills were excellent and proven - the people with the money often said NO. Too often. He then set out to learn why - and what to do to get more business.

After the 2,314th NO he discovered the "big secret": Use non-threatening, subtle persuasion skills and your "close ratio" will increase. And the best part is.... people will enjoy the process and results more. ON OR OFF THE WEB.

Win-Win, Powerful, Useful, Use with caution. He will share with you through stories and facts what he's learned, and how you too can make your life a little easier by being a more subtle persuader. Unless of course you are dealing with a colleague possessing the same knowledge..!

Ingvar's Background and Experience:

Ingvar has been in business since 1972, and since 1988 has been an independent consultant. He has worked with government agencies and companies internationally solving IS, management and marketing issues in a wide variety of industries. He prides himself of the ability to research issues, and present to clients ideas that work. He is well known for his creative processes and the ability to motivate others to take action.

His unique combination of technical and marketing skills makes him well positioned to work with clients helping them market their services in a high-tech world. He calls this Techo-Marketing.

Clients internationally

Using his own experience and research he helps companies with their communication efforts.

During the past few years Ingvar and his colleagues have designed and implemented dozens of marketing driven web sites now producing better results for their owners.

Workshops

He has designed and presented several popular workshops during his career. Notable ones include a series of computer crime seminars to law enforcement agencies in NY, WA and OR and his current influence and persuasion workshops he teaches across the United States and Canada. His workshops on INFLUENCE has been taught at Whatcom Community College and he is a popular and frequent speaker on the subject.

Johnson The Florist - PA

Redesigned a POS/Accounting system for the 5th. Largest florist chain in the US. Assisted the CEO with marketing/sales and general management issues. Participated in a successful, multi-million dollar merger negotiation with Gerald Stevens of FL.

A Major Software Company - WA

Contract assignment to evaluate and document a new software marketing strategy. This included extensive competitive research and analysis. Non-disclosure agreement in effect.

Re/Max Realty - BC

He conducted personality tests and influence workshops for agents at their annual conference.

High Tech Companies - Toronto, ON

Conducted sales training workshops, designed and implemented marketing strategies

Korvan Industries, Lynden WA and NY

Drawing on his technical experience he wrote a new time clock software for this multi-million dollar manufacturing plant. He also developed a software link between two BTrieve databases.

The Sheriff's Association of New York

He designed, marketed and conducted workshops for Sheriff's department throughout the state on law enforcement computer crime issues. These seminars drew the attention of NY media, including ABC/NBC and their local affiliates.

Major City Police Department

Narcotics/Intel divisions – custom programs. Non-disclosure in effect

Warner - Lambert, Canadian Corporate Office - Project Leader/Analyst

Assigned to develop a document imaging system proposal to management in their regulatory affairs department. The proposal was accepted by management and subsequently implemented with few modifications.

Beaverite Products, NY - Business Analyst/Software developer

Developed, implemented and supported a custom software application in their 5 million dollar automobile gasket manufacturing department. The application included cost estimates, machine scheduling and department performance modules resulting in a drastic increase in productivity. In addition he installed and supported a 90 user Novell network for the company as well as trained users on various systems.

Climax Packaging Co., NY - Network Analyst

Re-configured a AS/400/Novell/Rhumba network. Analyzed security vulnerabilities and produced a security policy manual. Supported and trained end-users.

Lewis County Sheriff's Department, NY

Developed, implemented and supported custom applications to manage the entire department, including a photo imaging application. Supported and trained all end-users. These systems were also installed at several other law enforcement departments in NY. He was also a part time member of the department working with deputies on regular duties.

Various organizations and companies in NY and ON

Developed custom software applications in manufacturing, retail, insurance, service and construction industries. Assisted with marketing and general business issues.